BERT is a new search algorithm developed by Google Researchers. BERT is a transformer-based language network architecture to improves understanding the level of natural language search queries in Google. It helps to gives accurate results to the user. And also helps to add relations with your search queries. BERT is an update, not affected by Google penalties.
What is BERT?
#1 BERT Stands for Bidirectional Encoder Representations from Transformers.
#2 Google’s BERT Update improves how Google understands search queries.
#3 BERT analyzes search queries, not web pages
#4 This will also impact featured snippets. Google said BERT is being used globally in all languages, on featured snippets.
#5 It is rolling out for English language queries now and will expand to other languages in the future.
#6 The Google BERT update was announced on 24th October 2019, but it has already been rolling out for a few days.
#7 Google is improving 10% of searches by understanding natural language.